Archive for February, 2009

Among all the gloom, we think it’s about time to spread a little happiness…

February 23, 2009

…so we love the new website, designed to do just that.

Known as an ‘appreciation engine’, this free site allows you to make someone’s day by sharing what you like about them and what makes them special.

This is what the Daily Mail says about ilikeucoz in this article. Short, concise and spot on!


New logo and design

February 18, 2009

Please excuse my bluntness but I’m totally in love with our new logo and site design.

ilikeucoz logo

ilikeucoz logo

It needs a few fixes here and there but it’s almost final now.

Also, we created a facebook group for ilikeucoz and you’re all invited to join!

Passion on paper given new life on the web to make compliments flow

February 13, 2009

Today marks the launch of the world’s first ‘appreciation engine’ – ilikeucoz, a free web service that prompts you to make someone’s day by sharing with them what you like about them. With a quick visit to you can easily, immediately and directly let someone know why they are special. In just a couple of clicks you can join people from all over the world in posting their spontaneous compliments and get inspiration for your message from the Cozmos, a public time line of what people write to the people they like.

The inspiration for ilikeucoz came to founder Fabio De Bernardi when his girlfriend asked, ‘Why do you love me?’ Floundering for the single perfect answer, he decided that for one month, he and his girlfriend would write down something they like about each other every day, ultimately revealing the true essence of their love. And thus the idea for ilikeucoz was born.

“Compliments are free, easy to give and great to receive.” De Bernardi said. “We built ilikeucoz to make it simple to spread the feel-good factor that being appreciated brings. Everyone needs a bit of a boost, so tell someone ‘ilikeyoucoz…’ today.”

To mark its launch, ilikeucoz is introducing the ilikeucoz Valentine’s Challenge, which asks people to send 14 compliments to those they like in their life in honour of the14th February. The reward: the gratitude of the lucky recipient and the hope of receiving some back. The ilikeucoz Valentines Challenge is open to everyone and people can start complimenting today at:

About ilikeucoz:
ilikeucoz is the world’s first ‘appreciation engine’, dedicated to bringing the feel-good factor back.

The service is the ‘love child’ of entrepreneur Fabio De Bernardi who introduced his idea for the new web application at Launch48, an innovative event held in London and aimed at collaboratively creating and launching new web businesses in 48 hours. During the weekend of 7-8th February 2009, ilikeucoz went from idea to its current beta form where it is ready to share compliments from a mutually adoring public.

Visit to send spontaneous compliments to a friend, family member or that special someone and make their day.  If you are stuck for inspiration, or just plain nosey, you can peer into the Cozmos, a live public time line of what people write to the people they like.


For more information contact:
Fabio De Bernardi – | twitter: @fabiodebe
Diane Perlman – | twitter: @brandingmatters

Follow ilikeucoz on Twitter: @ilikeucoz
Real time stream on Twitter: @likeucozmos

Day 2 at Launch48

February 9, 2009

[this post appeared yesterday on the Launch.48 site – here]

ilikeucoz_logo-v6_smallIt’s day 2 at Launch48 and i like u coz is gathering steam.

Here’s the new and improved pitch:

When was the last time you received a genuine, heartfelt compliment? Remember the feeling?
Yeah –it was good, wasn’t it? So what are you waiting for? Bring the feel-good factor back.
By the end of today, you can visit and tell someone why you like them.

i like u coz is the world’s first appreciation engine.
It’s simple. It’s spontaneous. Go on… make someone’s day.

Today, i like u coz is about people…telling others why they like them. Especially in these tough economic times, everyone needs a little boost. i like u coz is an easy, immediate and direct way to spread the love and make someone’s day.

What are our future plans? Once the good vibes start spreading across the web, we plan to branch out from people …to things and places as well. So people can talk about the products use and the places they go in a fun, spontaneous way.

Why are we different?

  • It’s not about you (for a change)—it’s about the people you like.
  • It’s personal—direct to the people you like in your life.

What’s in it for you?

  • You can feel better about yourself by complimenting others.
  • You can feel great about the compliments you get.

And – if you don’t know what to write – you will be able to check out our live feed of posts in the ‘cozmos’ and get inspired.

I like u coz… you can get a start up off the ground in just 48 hours!

February 8, 2009

From Launch48 website:

I like u coz… you read my blog post

Have you ever wanted to tell someone you liked them because they did something great for you, are good fun to be around or bought you a favourite book, but just didn’t know where to say it?

I like u coz empowers you to do just that. As the world’s first “appreciation engine”, it’s a positive, fun and social web site that allows you to tell someone you like them and give the reason why – easily, immediately and directly. We’re bringing the feel-good factor back.

The idea is the brain-child of Fabio, who’s girlfriend asked him a few months ago – why do you love me? Completely perplexed by this question (as everyone is!), Fabio set about to write down reasons for ‘I like u coz’ whenever he thought about it over a month. But he knew there had to be a better way.

The team is a smaller group than most, with an even spread of business, developers and marketing. Design is currently being outsourced to a very ‘charitable’ group – thanks guys! We’re hard at work developing the idea and often find ourselves looking beyond this weekend at all the possibilities, and then bring ourselves back to reality with only 27 hours left to launch the site.

-Liza and the ilikeucoz team

Original post here

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