The sun is shining. It’s Friday. Kindness is running rampant in London.
Since ilikeucoz was founded, we’ve had our eyes peeled for other ‘feel-good’ initiatives going on out there. And what we’ve found lately is that there is clearly a kindness movement afoot in Britain. Yes, it’s true! This week alone, kindness runneth over.
First, there’s the Absolut Kindness initiative sponsored by Absolut Vodka – where they’ve been promoting their vision that cash can be replaced by acts of kindness in an ‘Absolut World’. So all around London this week, cinema tickets, coffee, fruit and veg and — you guessed it — vodka drinks (in some Shorditch and Soho bars last night), were sold for energetic whoops and kind greetings instead of cash. Great idea! And who doesn’t like free stuff? Makes me smile.
Then, on Saturday (tomorrow, don’t miss it!), Kindival is the event to go to if you want to continue the good vibes. It’s a first-time event sponsored by Channel 4s Battlefront initiative, and it’s dedicated to promoting Random Acts of Kindness, championed by student campaigner Tom Robbins. And the best part is that Kindival organisers love ilikeucoz and have invited us to exhibit at the event and introduce people to what we’re doing to make Britain (and the world) a place where people feel free to give spontaneous compliments to one another. Exciting isn’t it? Fabio and I will be down at Chelsea School of Art and Design at Kindival all day showing off ilikeucoz and spreading the love. If you’re milling around town, stop in and say hello (it’s free to attend).
Also – if you come across other ‘kind’ initiatives happening in London or around the world, please let us know at info[AT]ilikeucoz[DOT]com
With the great weather this week putting huge smiles on people’s faces, you can practically feel the kindness spreading across London. We definitely think there’s a trend developing here and ilikeucoz is loving being at the forefront of it. It is definitely contagious.
To close, enjoy the slick video from Absolut to promote their Absolut Kindness campaign.