Archive for the ‘Uncategorized’ Category

Engagement is the buzzword in recession

May 29, 2009

It happens that here at the ilikeucoz HQ (which is virtual of course) we never stop thinking about how to develop the service and the corporate environment is something that fascinates us (can’t say more at the moment).

Yesterday 2 articles caught my eyes and they confirm what we’ve been hearing for quite some time now: in recession all that matters is engagement. Let me explain it better… Companies are struggling to attract and – most of all – retain talents and depite the economic doom and gloom there are shortages for staff and skills in some areas. In this scenario job insecurity isn’t and can’t be a sufficient strategy for smart companies. What is required to successful companies and their managers is to engage employees in order to have them motivated, productive and loyal. Not only, because engaged employees are empowered people, which are very likely to initiate ideas and make change happen quickly. With all the inertia typical of the big corporations, agility is and will be increasingly important (in fact it’s why small start ups can beat the Goliaths of business quite often – at least in niche segments) and it can make a difference between success and failure.

Patents are important, technology is important, but people after all are the beating heart of each organization and therefore must be regarded as the top priority at the moment. Some entrepreneurs already got it clear and are building their business around talent recruitment and retention, for example BraveNewTalent. I’m ready to bet this is going to be another victory of David against the Goliath of recruitment.


PS: there’s a very interesting article about “How David beats Goliath” by Malcolm Gladwell – a bit long but worth the time.


i like u coz ur the coolest place to start a dream

May 28, 2009

It sounds like one of the typical “ilikeucoz” messages, but this time I dedicate it to a place I just discovered in its full glory and which really blew my mind. Actually, it’s more than a place – it’s a mentality, an attitude. It’s the coolest Italian start up incubator, named H-Farm. Where could a place with such name be located? Go figure, in a completely renewed farm in the middle of the fields between Venice and Treviso (this google earth image is quite old but gives the idea). A stunning and charming place, a smaller scale Googleplex, a place to fall in love with. In different circumstances I wished ilikeucoz was born there.

There are 160 people working there, the vast majority of whom from the numerous start ups incubated or participated by H-Farm. A real inspirational place, believe me. Not only Italy could use more places like that (not just for the place but for the mentality and the values it fosters), but UK too.

TechCrunch talked profusely about a London hub for start ups (here and here for example) and for sure there are areas where the concentration of start ups is higher (Old Street, Shoredicth, Soho, Bermondsey/London Bridge, etc) also thanks to start ups like Huddle, Moo and which are hosting other starters. However, how cool would it be to have a place outside London where to group all these start ups and create even more synergies than those created by the buzzing networking events? After all H-Farm is 15 minutes away from 2 airports, 2 hours from Milan… a location around Brighton would be ideal. And the cost of living / office space would fall dramatically. I’m not saying that it must be done, but given my short experience at H-Farm I’m sure it’d be amazing and very productive. I was seriously impressed by each company I met there and I want to remind everyone that Italy is NOT the friendliest place on earth to start up an internet business.

Some pictures of the almost-surreal H-Farm HQ are here, but their site offers other shots and also a very nice video too.






Riding the wave of girls’n’tech

May 8, 2009

After the recent and rather juicy panel about girls in tech during TechCrunch “GeeknRolla” and all the funny/grotesque aftermath it looks like the theme of girls/ladies/women (as you please) working in tech start ups is hot and I’ve been closely following what Girls’n’Gadgets is doing in that space to put great web ladies under the spotlight. [note to self: use punctuation every once in a while…]

It’s no secret that Leila – aka Miss Girls’n’Gadgets or @swannny for the most – is a great advocate of ILUC (and in fact she also carries uber-cute Moo mini cards saying “official ilikeucoz evengelist”) and today’s portrait of a kick-ass web girl is our own Diane! I really enjoyed the post (you don’t wanna miss it!) and I can’t repeat enough how valuable Diane has been to the development of ILUC so far and how big is the amount of energy and enthusiasm that she brings to the project. Let’s not talk about her network of contacts… looks like she knows everyone and I can easily see why – she is an outstanding person, from a working and personal perspective.

So, bottom line is that ILUC works with 2 of the best web girls in town, Diane in the trenches and Leila in the open field and they both deliver a terrific job while having a huge grin on their faces, which is always nice and contagious. As far as I’m concerned, women in tech rock – starting from the first one I got to know in London a while back, Suz… so now the mission is to bring her on board too! šŸ™‚


PS: the original title was “Riding the wave of girls in tech” but then I realized that there must be something about the ‘n’ thing (GeeknRolla, Girls’n’Gadgets) so I joined the bandwagon with a more appropriate and ambivalent “girls’n’tech” šŸ˜€

New logo and design

February 18, 2009

Please excuse my bluntness but I’m totally in love with our new logo and site design.

ilikeucoz logo

ilikeucoz logo

It needs a few fixes here and there but it’s almost final now.

Also, we created a facebook group for ilikeucoz and you’re all invited to join!